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A Brand Manager for a reputed group of company

Job Details

Job Nature:
Full time
Job Experience:
Minimum 12 years of experience in Trade and Marketing function with 2-3 years in Senior position in brand marketing
Job Location:
Dhaka
Education:
Business graduate, preferably an MBA/BBA with major in Marketing from renowned university (i.e. IBA, NSU, DU, Foreign institute)
Salary Range:
Negotiable
Last Date:
 
No. of Vacancies:
0

Job Description

  • Be Prime custodian of Product brands & formulate/ execute a focused, well differentiated and segmented Portfolio that is capable of delivering ABP as well as in line with longer term Strategic Directions.
  • Ensure that the proper research programmers/structures are in place and used to guide decision making, product quality improvements and identify new developments projects which satisfy emerging consumers needs and follow through competition activities.
  • Overseeing the production of ATL & BTL and liaising with designers, vendors and media personnel
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Supervising the sign off of marketing literature and campaigns, ensuring the designs and messages meet the company brand and regulatory guidelines.
  • To ensure that the key battery brand becomes the preferred product supplier to the trade.

Job Requirements:

  •     Product Management:
  •  Information Management
  •  Cycle Planning:
  • Trade Management:

Other Benefits:

As per company policy

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