- Job Nature:
- Full time
- Job Experience:
- Minimum 12 years of experience in Trade and Marketing function with 2-3 years in Senior position in brand marketing
- Job Location:
- Business graduate, preferably an MBA/BBA with major in Marketing from renowned university (i.e. IBA, NSU, DU, Foreign institute)
- Salary Range:
- Last Date:
- No. of Vacancies:
- Be Prime custodian ofÂ Product brands & formulate/ execute a
focused, well differentiated and segmented Portfolio that is capable of
delivering ABP as well as in line with longer term Strategic Directions.
- Ensure that the proper research programmers/structures are in place
and used to guide decision making, product quality improvements and
identify new developments projects which satisfy emerging consumers
needs and follow through competition activities.
- Overseeing the production of ATL & BTL and liaising with designers, vendors and media personnel
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
Supervising the sign off of marketing literature and campaigns,
ensuring the designs and messages meet the company brand and regulatory
To ensure that the key battery brand becomes the preferred product supplier to the trade.
- Â Â Â Product Management:
- Â Information Management
- Â Cycle Planning:
- Trade Management:
As per company policy