This position works in coordination with the executive management
team of the company to formulate the marketing strategies and then owns
the implementation of those strategies. Our CMO leads the full marketing
life cycle: Campaign design, execution, monitoring, optimization and
A candidateâ€™s digital marketing toolkit should be beyond full; battle
tested and optimized. We expect experience with multiple digital
marketing channels including, email, LinkedIn, Face book, Twitter, Blog,
Partner marketing, SEO, remarketing and pay-per click.
The right candidate should be able to flow back and forth between
management and hands on operation, while also being quantitative and
knowing that marketing is accountable. The candidate needs to believe in
the idea of test, measure, and optimization.
CMO will need experience in the following domains: marketing, sales,
strategy, business development, financial services and other related
expertise. Show off points will be awarded to those with successful
executions of a freemium business model and viral advertising.
The CMO has management responsibility for internal and external
marketing functions. A mix of start-up and big company experience is
preferred. Personal attributes sought include: high levels of
1.Â Â Â Â To formulate appropriate strategy for positioning of each of company current key brands to lead in all segments of market.
2.Â Â Â Â To formulate a focused, well differentiated and segmented
Portfolio that is capable of delivering short term plan (Annual Business
Plan) as well as in line with longer term Strategic Directions.
3.Â Â Â Â Drive best practice marketing policies and procedures in
conjunction with SBUs and top management in all relevant areas, e.g.
establish synergies between SBUs, effective marketing cycle-planning,
marketing spending, pre and post sales service, and customer
relationship management (CRM).
4.Â Â Â Â To ensure market intelligence collection, taking proactive
initiatives, putting in place research and analysis structure and
process and used to guide decision making, product quality improvements
and identify new developments projects which satisfy emerging consumersâ€™
needs. Provide short- and long-term market forecasts and reports by
directing market research collection, analysis, and interpretation of
5.Â Â Â Â To define and develop Marketing organizational structures that
enables the company to effectively meet its Brand and Trade Marketing
6.Â Â Â Â Establish a system of reports and communications for all
information from the marketing team to the sales team and for feedback
and request from the sales team to the marketing team.
7.Â Â Â Â To develop an uncompromising and reliable sense of business
ethics and a passion for company Core values within the Marketing &
8.Â Â Â Â Assess influences and ensure the potential of present capabilities of company units are fully attained/ exploited.
9.Â Â Â Â Influences present and future products by determining and evaluating current and future market trends.
10.Â Â Â Â Â Â Ensure maintain relations with customers by organizing and
developing specific customer- relations programs; determining company
presence at conventions, annual meetings, trade associations, and
11.Â Â Â Â Â Â Develop Brand and Trade Marketing communication strategies
to ensure a strict compliance to the principle of being perceived as a
responsible company in an industry seen as controversial (i.e.
compliance to IMS)
12.Â Â Â Â Â To recruit, train, develop and motivate the best Brand and
Trade Marketing talents, raise the standards to the highest level.
13.Â Â Â Â Â Â Provide any other market support as and when needed.
- Has extensive knowledge of marketing principles.
- Understands changing market dynamics and prepares the company by
developing and implementing strategies to meet the changes in the
- Displays excellent project management abilities.
- Possesses exceptional verbal and written communication skills as well as strong presentation abilities.
- Has the ability to motivate and inspire sales and marketing staff.
- Adjusts to change smoothly and rapidly.
- Exhibits superior organizational skills and strategic planning abilities.
- Have strong interpersonal skills as well as negotiation and persuasion abilities.
- Possesses excellent time management skills and the ability to multi-task effectively.
- Shows strong leadership skills.
- Has the ability to network and leverage contacts effectively.
As per company policy
- Send your resume to firstname.lastname@example.org / email@example.com
- CV must be in MS Word format.
- Mention the position name, Present / Expected salary in the subject line while sending.